To build buzz for Olay’s Super Serum Body Wash, BDG highlighted how the multi-benefit formula supports women — especially moms — who balance caring for their skin with everything else life demands. The social-first campaign featured a hero video across Scary Mommy and Romper, following a real mom as she shared her skin concerns, limited time for self-care, and how Olay helps her feel her best. The story extended to a Scary Mommy article with shoppable moments and Romper’s editor-led “Had To Share” series, creating credibility, conversation, and community around Olay’s message of empowerment.