Ulta Beauty partnered with NYLON to own the festival beauty conversation, serving as the presenting sponsor of NYLON House Coachella and cementing its status as the ultimate destination for all things festival. From an immersive on-the-ground activation to social-first videos with trendsetting influencers, the campaign brought festival beauty to life—spotlighting how creators got ready with Ulta Beauty. To keep the momentum going, we launched shoppable on-site articles and a custom Festival Beauty hub that refreshed throughout the season with curated products, editorial features, and style inspiration.