COVERGIRL partnered with Bustle to unite beauty influencers and sports enthusiasts for an exclusive, intimate women’s basketball finals watch party in New York City. Taking over a speakeasy in the heart of Manhattan, guests were treated to mini makeovers featuring COVERGIRL’s newest and most-loved products before gathering in a private lounge to cheer on their team while they enjoyed bites and custom cocktails. The evening was hosted by sports journalist and content creator Mariah Rose, who shared the experience with her followers. A recap article on Bustle captured how the beauty and sports community came together to celebrate the inspiring women redefining the game – on and off the court.

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