The Ask
Celebrate the 25th anniversary of the Starbucks holiday cup by highlighting the nostalgia and historical context of the holiday season staple.
Starbucks Holiday
Celebrate the 25th anniversary of the Starbucks holiday cup by highlighting the nostalgia and historical context of the holiday season staple.
The Solution
Leaning into our expertise as the #1 lifestyle publisher on TikTok, BDG collaborated with an array of influencers to create videos that honored 25 years of the Starbucks holiday cup, with clever thematic alignments across food and fashion. BDG successfully harnessed the fast-paced trends of TikTok into an eye-catching and memorable holiday campaign.
The Results
total TikTok views
total social engagements
engagement rate, premium feature
