The Ask
Create demand for SOREL’s Spring ’21 collection, drive traffic to SOREL.com, and increase awareness of the brand as a culturally relevant player in high-end street style.
SOREL
Create demand for SOREL’s Spring ’21 collection, drive traffic to SOREL.com, and increase awareness of the brand as a culturally relevant player in high-end street style.
It was important to center our stories on millennial women who not only had a strong sense of personal style, but also had multidimensional stories to tell about their creative journeys.
The Solution
SOREL x TZR’s “New Hustle, New Heights” campaign featured ambitious, change-making talent putting their spin on SOREL’s latest collection in custom-shot work across digital channels. Fostering meaningful, personal conversations on a fashion-focused platform offered a unique opportunity to connect with SOREL’s millennial demographic in an authentic way.
The Results
Total social engagements
Average article engagement rate
to agree that the brand has fashionable footwear, is high-quality, & is something they’d be proud to wear (Source: Nielsen Content Effectiveness Study, 2021)
