The Ask

Create demand for SOREL’s Spring ’21 collection, drive traffic to, and increase awareness of the brand as a culturally relevant player in high-end street style.

The Insight

It was important to center our stories on millennial women who not only had a strong sense of personal style, but also had multidimensional stories to tell about their creative journeys.

The Solution

SOREL x TZR’s “New Hustle, New Heights” campaign featured ambitious, change-making talent putting their spin on SOREL’s latest collection in custom-shot work across digital channels. Fostering meaningful, personal conversations on a fashion-focused platform offered a unique opportunity to connect with SOREL’s millennial demographic in an authentic way.

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Tiffany Reid Is Stepping Confidently Toward Her Goals To Ignite Positive Change

See Tiffany’s Story →

Bold Personal Style Takes LA Photographer Monique Jones' Craft To New Heights

See Monique’s Story →

How LA Designer Sonjia Williams Is Shifting The Style Conversation For The Better

See Sonjia’s Story →

The Results


Total social engagements



Average article engagement rate


Readers more likely

to agree that the brand has fashionable footwear, is high-quality, & is something they’d be proud to wear (Source: Nielsen Content Effectiveness Study, 2021)