Create demand for SOREL’s Spring ’21 collection, drive traffic to SOREL.com, and increase awareness of the brand as a culturally relevant player in high-end street style.
It was important to center our stories on millennial women who not only had a strong sense of personal style, but also had multidimensional stories to tell about their creative journeys.
SOREL x TZR’s “New Hustle, New Heights” campaign featured ambitious, change-making talent putting their spin on SOREL’s latest collection in custom-shot work across digital channels. Fostering meaningful, personal conversations on a fashion-focused platform offered a unique opportunity to connect with SOREL’s millennial demographic in an authentic way.
Total social engagements
Average article engagement rate
to agree that the brand has fashionable footwear, is high-quality, & is something they’d be proud to wear (Source: Nielsen Content Effectiveness Study, 2021)