T.J. Maxx: #MaxxSwap
Challenge fashion-forward women to swap pieces in their wardrobe for items from T.J.Maxx (a #MaxxSwap), driving awareness for the retailer as a destination for trending styles at amazing prices.
Bustle’s fashion editors are authorities in their own right — pros at curating well-rounded wardrobes that reflect their personal style, but also well-attuned to the interests of their readers.
We tapped style editors from across our sites to lend their authority to these #MaxxSwaps, engaging consumers with a diverse set of style perspectives. #MaxxSwap was brought to life on TZR and Bustle through custom video, our proprietary Card Stories, and emerging social executions, serving up plenty of inspiration to BDG’s followers.
Completion rate on top-performing @Bustle TikTok post