T.J. Maxx: #MaxxSwap

The Ask

Challenge fashion-forward women to swap pieces in their wardrobe for items from T.J.Maxx (a #MaxxSwap), driving awareness for the retailer as a destination for trending styles at amazing prices.

The Insight

Bustle’s fashion editors are authorities in their own right — pros at curating well-rounded wardrobes that reflect their personal style, but also well-attuned to the interests of their readers.

The Solution

We tapped style editors from across our sites to lend their authority to these #MaxxSwaps, engaging consumers with a diverse set of style perspectives. #MaxxSwap was brought to life on TZR and Bustle through custom video, our proprietary Card Stories, and emerging social executions, serving up plenty of inspiration to BDG’s followers.

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Fall Wardrobe Swaps Ft. Jess Andrews

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@Bustle on TikTok

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Fall Wardrobe Swaps Ft. Marina Liao

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@Bustle on TikTok

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Fall Wardrobe Swaps Ft. Faith Xue

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@thezoereport on TikTok

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@thezoereport on TikTok

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The Results

1.2M

Tiktok views

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40.8%

Completion rate on top-performing @Bustle TikTok post

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8M+

Media impressions