The Ask

Position Macy’s as a personal style source by inspiring readers to “Own Your Style” and develop their looks using trends, brands, and styles available at Macy’s.

The Insight

BDG’s editors are experts at owning their style. By tapping four in-house experts to star in TikToks and corresponding premium features, we positioned BDG as a fashion authority that can offer readers real insights — no matter what they’re shopping for this season.

The Solution

BDG and Macy’s joined forces to help readers own their personal style as we gave them the tools to build their very own capsule wardrobe — with head-to-toe Macy’s products. Offering expert advice for honing one’s signature look, we created a first-to-market TikTok takeover series starring BDG editors, supported by innovative premium feature formats and shoppable social amplifiers that gave readers the tools they needed to revamp their wardrobes for spring.

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Create The Ultimate Spring Capsule Wardrobe With These TikTok Style Favorites

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How A Chic NYC Mom Makes Denim Her Transitional Wardrobe Staple

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@romper Tiktok ft. Alissa London

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@Bustle TikTok ft Vienna Skye

18.7K Likes, 124 Comments. TikTok video from Bustle (@bustle): "Which fit is best? Correct answer: all of them @macys #MacysLove #ad". original sound.

TZR's EIC Works Summer's Best Trends Into Her Capsule Wardrobe

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@thezoereport the TikTok ft. Kathy Lee

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The Results


Average VCR of TikTok posts



Overall average scroll depth of articles



Total clicks driven to across all campaign placements



Total high-impact media impressions