First Response

Driving awareness for First Response as an accurate and empowering resource throughout one’s pregnancy journey.

American Girl: Life in the ’90s

We brought the ’90s back with American Girl.

Walmart Holiday Livestream

Helping our audiences prep for the most wonderful time of the year with an innovative new shopping solution.

Daisy Cottage Cheese

Through a mix of service-style and entertaining content spanning multiple BDG sites and social platforms, we awakened parents and young, health-conscious adults to the health and convenience benefits of Daisy Single Serve Cottage Cheese.

Mattress Firm: The Sleep Games

Restoring peaceful, restful sleep with Mattress Firm.

Hasbro Classic Games

Easing parents’ summer activity dread with the season’s number one essential: Hasbro Games.


Scary Mommy video views Page Description: Building awareness of and engagement with GEICO as the home and auto insurance for new parents.

P&G Oral-B Kids

Building awareness of Oral-B ER toothbrushes and new Crest Kids Enamel + Cavity Protection as a dynamic duo for conquering cavities.

Aussie Kids

Aussie Kids and BDG team up to create a children’s book and a mix of on-site and social content, including a profile on actress Kyla Pratt.

Huggies: Up All Night

Scary Mommy developed Up Early Tonight, the first-ever late night talk show for and by moms.

Athleta Women & Girls

BDG and Athleta lean into shared values around inclusive sizing, sustainable shopping, and building confidence in the next generation of girls.

Walmart+ Grocery

Serviceable, authoritative content leverages experts like TV journalist Michelle Park and TikToker Kate Bast to share their best cooking hacks for kids.

Char-Boil: "Dad Meats Grill"

A short-form comedic series that revolves around Dad’s adoration of his new grill and the lengths to which his family will go to accommodate his obsession.

Curaleaf: Cannabis Like A Mother

Curaleaf and Scary Mommy teamed up to shift perceptions around cannabis and parenting, helping moms define their own interpretation of motherhood while providing support along the way.

Johnson & Johnson: From The Start

Scary Mommy and Fatherly partnered with J&J to provide a rich, interactive, and representative program that empowered parents to live their values From the Start.