LEGO Duplo

The Ask

Drive awareness for the variety of exciting LEGO® DUPLO® products available to parents of toddlers and young children.

The Insight

Today’s parents are seeking simplicity in their children’s playtime. 93% of Genzennial parents say “I wish life were as simple for my children as it was for me,” and the same folks rank “living in the moment” as the second most important skill to their children’s future.

The Solution

BDG’s parenting portfolio brought its audience back to the basics of play time with a custom content program that included editorial issue sponsorships, awards integration, and branded content across Romper, Fatherly, and Scary Mommy.