Toyota Grand Highlander

The Ask

Show modern parents how the new, stylish Toyota Grand Highlander overachieves at giving them all the space, comfort, and tech they need.

The Insight

Parents are looking for ways to connect with their kids through content and experiences they can all enjoy, together. But carving out moments of quality time becomes harder to do as you shuttle from one thing to another.

The Solution

The all-new Toyota Grand Highlander helped families experience the magic of adventure as the presenting sponsor of Camp Romper 2023. Live programming like a day-long scavenger hunt, memory-making craft stations, and musical performances helped attendees lean into their sense of adventure, while BDG Studios set up an on-site content studio to snap portraits, conduct interviews, and spread the wonder of exploration to our mass parenting audience.

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5 Families Share Their Favorite Road Trip Memory & The Answers Are So Relatable

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6 Parents Share The Road Trip Tips That’ll Make You Feel Like A Vacation-Planning Hero

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6 Parents Share Their Smartest Family Road Trip Tips, Plus The Messiest Mistakes To Avoid

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The Results


highest average read time across all 2023 BDG branded articles for Fatherly premium feature



event press impressions