TikTok
The Ask
Reach parents of teens to educate them on the safety features of TikTok.
The Insight
The Scary Mommy reader is a digital native, but today’s technology changes at a rapid pace. Parents need to be equipped with knowledge and tools to help them feel confident about their teens’ tech usage.
The Solution
Through a sponsorship of Scary Mommy’s Kids & Tech package and custom content, BDG helped parents navigate the practical and emotional challenges of the social media landscape, positioning TikTok’s parental controls and safety guidelines as jumping-off point for important conversations with children.
The Results
12.5K+
total clicks to TikTok landing page
+7
recommendation intent*
93%
of study respondents correctly recalled the brand*
*Nielsen Content Effectiveness Study
