Walmart Toys

The Ask

Drive mass awareness and consideration for Walmart’s toy category through a series of scroll-stopping, custom-designed gift guides with cutting-edge tech.

The Insight

With an audience of 9MM+ parents, 55% of whom are price-conscious, BDG is perfectly positioned to drive mass awareness for Walmart’s toys category while reinforcing Walmart’s everyday low prices.

The Solution

BDG created a series of native articles, shoppable social posts, and dedicated newsletters—plus premium features that leveraged first-to-market custom flip-card tech—to create an interactive on-site shopping experience.

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The Hottest Toys To Buy The Kids In Your Life This Holiday Season

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@scarymommy on Instagram

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Your Ultimate Holiday Toy Gift Guide From Walmart, Sorted By Age

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An Editor’s Top 10 Picks From Walmart For Holiday Toy Gift-Giving

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@romper on Instagram

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The Results


CTR on Bustle feature (10.8x benchmark) in less than 1 week‏‏‎