Versace Dylan Purple Fragrance

The Ask

Position Versace Dylan Purple as the ultimate summer travel companion and drive purchase intent amongst their target audience of luxury travelers.

The Insight

80% of 18- to 34-year-olds are willing to pay to upgrade their travel experiences, and 56% of BDG readers research travel content.

The Solution

We partnered with one of Tiktok’s most recognizable faces, Vienna Skye, to intrigue TZR’s luxury audience with inspirational travel content on site and on TikTok. Through first-person storytelling and beautiful self-shot video and still assets, Skye shared her luxurious summer packing list. With Versace Dylan Purple as the star of the content, we transported viewers into an endless summer and positioned the fragrance as the ultimate travel companion. We rounded out the campaign with service-driven, shoppable content on W to reach additional luxury travelers.

1 / 3

5 Luxe Summer Essentials This Beauty Insider Never Travels Without

Read More →

@viennaskye on TikTok

Watch Now →

3 Reasons To Make Versace’s Dylan Purple Your New Signature Scent

Read More →

The Results


Total custom content product clicks



Total custom content views



Social ER for W native article