Versace Dylan Purple Fragrance
Position Versace Dylan Purple as the ultimate summer travel companion and drive purchase intent amongst their target audience of luxury travelers.
80% of 18- to 34-year-olds are willing to pay to upgrade their travel experiences, and 56% of BDG readers research travel content.
We partnered with one of Tiktok’s most recognizable faces, Vienna Skye, to intrigue TZR’s luxury audience with inspirational travel content on site and on TikTok. Through first-person storytelling and beautiful self-shot video and still assets, Skye shared her luxurious summer packing list. With Versace Dylan Purple as the star of the content, we transported viewers into an endless summer and positioned the fragrance as the ultimate travel companion. We rounded out the campaign with service-driven, shoppable content on W to reach additional luxury travelers.
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