e.l.f. Cosmetics: Good Vibes Only

The Ask

Drive awareness and demand for the limited-edition Good Vibes Only collection, inspiring our diverse audience to add it to their carefully curated beauty arsenals.

The Insight

At BDG, we know that our audience appreciates and engages with content that’s both informative and visually dynamic. For this reason, we chose to highlight the ’70s-inspired collection both on-site and on social media using beautiful custom-shot imagery alongside in-house design enhancements.

The Solution

BDG and e.l.f. Cosmetics teamed up to create a highly dynamic, visually captivating content program that caught consumers’ attention and prompted them to shop the coveted limited-edition collection. A stunning custom-shot shoppable feature combined with an eye-catching IG Story and enticing newsletters motivated audiences to add the Good Vibes Only line to their robust beauty repertoires.

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The Results


views on NYLON premium feature



engagement rate on Facebook placements



CTR on product cards