The Macallan

The Ask

Raise awareness and consideration of The Macallan James Bond 60th Anniversary Release through guest list curation and amplification of advertiser-owned event.

The Insight

W Magazine is known for its authoritative coverage of exclusive, star-studded events, and W readers fall squarely into The Macallan’s target demographic: tastemakers who seek out prestige brands that never compromise on quality.

The Solution

BDG designed an amplification-first campaign focused on putting The Macallan’s 60th Anniversary Release and event in front of the right people. BDG’s experiential team provided guest list curation, securing VIP talent and guests known for making moves in the entertainment industry. BDG’s video team and W-approved photographers provided premium content capture that amplified the event across W social, site, and newsletter platforms.

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The Macallan Celebrated 60 Years of James Bond with a Limited Edition Collection

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