Crate & Barrel

The Ask

Crate & Barrel wanted to own the holiday season and give consumers the tools to entertain, cook, and gift with confidence.

The Insight

Similar to the ethos of Crate & Barrel, BDG readers find joy during the holidays by being at home with the people and traditions they love most. As a result, our audience has a strong desire to transform their spaces into the perfect places to host, cook, and celebrate.

The Solution

BDG leveraged our interactive technology to create a series of animated features and social extensions across our portfolio. We aimed to solidify Crate & Barrel as our readers’ go-to destination for everything they need for gifting, hosting, and decorating during the 2022 holiday season.

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12 Chic Home Gifts For Your Friend Who Always Hosts

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8 Time-Saving Kitchen Products Every Parent Needs This Holiday Season

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The Best Holiday Home Decor To Make Any Room Fit For The Season

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The Results


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