Nestle Outshine: Zoeasis 2022

The Ask

Combat Outshine's limited brand awareness by activating both digital and experiential tactics, aligning with Coachella as a cultural moment valued among the brand’s target audience.

The Insight

TZR’s wellness-obsessed readers seek out a life that’s both healthy and joyful. Outshine’s refreshingly cool, non-GMO fruit bars are the perfect fit for our audience as they strike the balance between natural and delicious in a way that inspires the optimism and vibrancy TZR readers strive for.

The Solution

A dual-pronged approach anchored in a custom lounge at ZOEasis and influencer-led card stories and social amplification. BDG created a cohesively joyful campaign that inspired our audience to choose Outshine in advance of the brand’s peak season. We enlisted influencers who aligned with the brand, seeking out talent known for their bright, vibrant style and optimistic view on wellness.

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The Results

The ZOEasis activation was a favorite among guests, inspiring photo moments and repeat product sampling. The card stories and Instagram posts outpaced BDG benchmarks in all key performance categories.


completion rate on card story


engagement rate on TZR IG post


total clicks to custom content