First Response NYFW

To break through the noise of NYFW, First Response teamed up with BDG for an unforgettable night at NYLON Nights, connecting with a style-savvy crowd in a way that was fresh, playful, and culturally on point.

Xolair

A multi-format campaign about food allergies, sparking real, honest conversations among moms.

Qelbree

A campaign shedding light on how ADHD uniquely shows up in women.

Plan B

A 360 campaign combining music and education that sparked conversation around emergency contraception.

KESIMPTA

An educational campaign about relapsing multiple sclerosis, featuring Jamie-Lynn Sigler’s personal story.

Sanofi RSV

Preparing BDG’s audience of parents for RSV season through educational content.

Children’s Allegra

Positioning Children’s Allegra as the primary choice of doctors and parents of allergy sufferers.

Allergan CoolSculpting Elite

A rich, storytelling-led campaign for CoolSculpting Elite.

Lo Loestrin

An ode to manifestation and female sexual empowerment in a dreamy, all-encompassing life handbook.

Sanofi Dupixent

Emotive, custom-designed narratives spotlighting children, caregivers, and skin experts affected by Atopic Dermatitis.