Plan B

To drive awareness of Plan B One-Step and strengthen trust in emergency contraception, Bustle’s “What’s Your Next Move,” uses a witty, social-first storytelling format where we enlist comedy content creator Leenda Dong to respond to unexpected scenarios with quick, authentic monologues that reinforce preparation over panic.

U by Kotex

U by Kotex partnered with BDG to educate moms of tween and teen girls on the benefits of U by Kotex Balance and Balance Sized for Teen pads — driving awareness and purchase intent while breaking stigma around periods.

Tampax Global Safety

Tampax partnered with BDG to drive trust in tampons, positioning the brand as a credible, science-backed source in moments of heightened search and scrutiny.

First Response Art Basel

NYLON brought First Response into the Gen-Z cultural zeitgeist by spotlighting why it’s the pregnancy test of choice.

AZO Menopause

AZO partnered with BDG to drive awareness for its new line of menopause-support products.

First Response NYFW

To break through the noise of NYFW, First Response teamed up with BDG for an unforgettable night at NYLON Nights, connecting with a style-savvy crowd in a way that was fresh, playful, and culturally on point.

Xolair

A multi-format campaign about food allergies, sparking real, honest conversations among moms.

Qelbree

A campaign shedding light on how ADHD uniquely shows up in women.

Plan B

A 360 campaign combining music and education that sparked conversation around emergency contraception.

KESIMPTA

An educational campaign about relapsing multiple sclerosis, featuring Jamie-Lynn Sigler’s personal story.