Kraft Real Mayo x Juicy Couture

The Ask

Build meaningful social buzz and awareness around Kraft Real Mayo’s limited edition collaboration with Juicy Couture.

The Insight

Velvety smooth mayo and the iconic Juicy Couture tracksuit are equally polarizing. Building on the massive Y2K style resurgence, NYLON’s love of nostalgia, and Kraft’s playful POV, BDG Studios would lean into camp and partner with a relevant social influencer with the same aesthetic and sense of humor.

The Solution

Inspired by the Y2K tabloid era and the “stars, they’re just like us” trope, BDG Studios created a suite of custom shot assets and a custom video with social influencer and NYC “it girl” Eva Evans. Styled in full early 2000s “pop star off-duty” fashion, the Kraft x Juicy Couture sweatsuit and limited edition mayo bottle were center stage. Evans was captured on the streets of downtown, engaging in her everyday-errands-made-glamorous.

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Kraft Real Mayo & Juicy Couture Just Dropped The Y2K Collab Of Your Dreams

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@itsevaevans on TikTok

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@elitedaily on Instagram

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The Results


total impressions



clicks to Kraft’s Mayo Couture site



TikTok social engagement rate



NYLON article engagement rate