The Ask

Generate awareness and excitement for Celine’s SS21 collection and the Triomphe bag among W Magazine’s audience.

The Insight

To make this memorable for a Gen Z-skewing target, we needed to ensure that the talent selection, styling, and visual execution were in perfect harmony and primed for social platforms.

The Solution

Inspired by on-trend TikTok formats and the effortless Gen-Z energy of actress Diana Silvers, custom-shot photo and video content played up the versatility of the Triomphe bag. Styled with the Parisian label’s Spring 2021 ready-to-wear pieces, each look emphasized a cool-girl functionality, inspiring W readers to shop the buzzy collection.

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While the on-site feature intimately profiled the star at home in Los Angeles, playful video assets took center stage on Instagram.

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The Results


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