Dolce & Gabbana

The Ask

Generate brand awareness with W Magazine’s audience and drive traffic to Dolce & Gabbana’s site.

The Insight

Readers come to W Magazine for its expert coverage of what’s next in fashion and art; we’d position D&G at the center of this sensibility.

The Solution

Our challenge was to serve up style inspiration that spoke to the moment while retaining a touch of escapist appeal. Custom-shot content explored curator/model Brooke Wise’s personal style through D&G’s Spring/Summer ’21 collection, with assets strategically amplified through shoppable social posts.

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The Results


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Article LPS Conversions: $66,255 revenue



IG Carousel Post LPS Conversions: $83,751 revenue