The Ask

Gucci came to W for a talent-led take on its fall/winter collection and iconic handbags.

The Insight

Placing a spotlight on emerging creative talent is core to the W ethos. Custom photography through W’s distinct lens would place Gucci’s latest collection in a covetable light for in-the-know shoppers this season and beyond.

The Solution

W partnered with Rachel Sennott (Bodies Bodies Bodies, Shiva Baby) to shoot a suite of custom assets on location in uniquely styled looks from the Gucci fall/winter ‘22 collection. Tapping into a digital animator lent an extra layer of visual interest to the texture-rich images. An exclusive interview with Sennott accompanied images in a shoppable premium feature, and images were also shared on W social and talent’s O&O.

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