Rabanne Fame

The Ask

Elevate Rabanne’s brand image while building awareness and purchase intent around key holiday gifting moments.

The Insight

BDG readers are more likely to spend $200 to $500 on fragrance.

The Solution

We tapped into three different audiences across TZR, Bustle, and NYLON to create a splashy program and inspire readers to shop Rabanne Fame for the holidays. We leveraged innovative technology to really engage audiences with the product: digital models and 3D renderings paired with beautiful custom photography elevated the brand and drove shopability for the Fame fragrance. We rounded out the program with TikTok and Instagram video ads, newsletters, and editorial sponsorships.

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5 Reasons Rabanne's Fame Makes The Most Unforgettable Gift

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How To Channel Rabanne’s Fame Energy This Holiday

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4 Gifting Moments That Will Elevate All Your Senses This Holiday

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The Results


increase in brand awareness



increase in brand affinity