The Ask
Elevate Rabanne’s brand image while building awareness and purchase intent around key holiday gifting moments.
Rabanne Fame
Elevate Rabanne’s brand image while building awareness and purchase intent around key holiday gifting moments.
BDG readers are more likely to spend $200 to $500 on fragrance.
The Solution
We tapped into three different audiences across TZR, Bustle, and NYLON to create a splashy program and inspire readers to shop Rabanne Fame for the holidays. We leveraged innovative technology to really engage audiences with the product: digital models and 3D renderings paired with beautiful custom photography elevated the brand and drove shopability for the Fame fragrance. We rounded out the program with TikTok and Instagram video ads, newsletters, and editorial sponsorships.
The Results
increase in brand awareness
increase in brand affinity
