IT Cosmetics

The Ask

Drive awareness of IT Cosmetics’ new CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 and align the product with credible voices.

The Insight

Our beauty-obsessed audience is influenced by authentic testimonials from creators and editors, and members engage strongly with on-site storytelling and social videos.

The Solution

Leveraging diverse, influential editors and contributors, we created immersive content that allowed us to highlight IT Cosmetics’ new CC+ Nude Glow via beautiful custom photography and video. Each piece of content specifically showcased the product in action, focusing on the before-and-after results, which ultimately helped drive awareness and sales.

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3 People React To Their Glowing Before-And-After Photos Featuring This New CC Cream

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New CC+ Nude Glow

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My Latest No Makeup, Makeup Obsession

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Faith Xue: Before & After

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Gabrielle Richardson: Before & After

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Lisa Ramos: Before & After

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The Results


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