Increase brand relevance across three key initiatives – Mangonada, Iced Tea Freeze and Cappucino Blast – driving awareness and purchase intent with new consumers.
Baskin Robbins’ Gen Z target are heavy social and mobile users.
This bold and bright campaign leveraged our most engaging and snackable formats to great performance, from proprietary and mobile-friendly “Card Stories” to on-trend TikTok executions with emerging talent.
NYLON Premium Feature Social ER
Total Media Impressions