The Ask
To drive awareness of Quickbooks as a champion for small businesses everywhere.
Intuit Quickbooks
To drive awareness of Quickbooks as a champion for small businesses everywhere.
Based on QuickBooks’ research, they learned that small businesses are the superheroes of the community, with almost 9 out of 10 (86%) of Americans saying that they are critical to the future of the economy. By spotlighting a range of impactful small businesses, we knew audiences would associate Quickbooks with the beating heart of community and the economy.
The Solution
BDG Studios shined a light on three resilient and courageous businesses that were awarded grants as Quickbooks Small Business Hero Day winners. We introduced readers to the people behind these businesses through premium features with photography, a card story, and an IG story extension.
The Results
total Bustle native article views (124K above guaranteed)
Engagement rate on Tree House Craft Coffee article (49x benchmark)
