Intuit Quickbooks

The Ask

To drive awareness of Quickbooks as a champion for small businesses everywhere.

The Insight

Based on QuickBooks’ research, they learned that small businesses are the superheroes of the community, with almost 9 out of 10 (86%) of Americans saying that they are critical to the future of the economy. By spotlighting a range of impactful small businesses, we knew audiences would associate Quickbooks with the beating heart of community and the economy.

The Solution

BDG Studios shined a light on three resilient and courageous businesses that were awarded grants as Quickbooks Small Business Hero Day winners. We introduced readers to the people behind these businesses through premium features with photography, a card story, and an IG story extension.

1 / 3

Celebrating The Winners Of Small Business Hero Day

Read Now →

When Catastrophe Hit, This Coffee Shop Became A Community Relief Hub. Now, It's Being Recognized.

Read Now →

Beyond Fishing And Feasting, This Restaurant Prioritizes Its Extended Georgia Family

Read Now →

How One Small Business Is Providing Career Opportunities For People With Developmental Disabilities

Read Now →

The Results

493,855

total Bustle Native Article Views (123,855 above guaranteed)

25%

Article #1 Native FB ER Benchmark = 0.5% (49x above benchmark)