Samsung Mobile: Galaxy S21 Ultra 5G

The Ask

Drive awareness and consideration for the new Samsung Galaxy S21 devices.

The Insight

Samsung’s “Social Expressors” (A18+) use social media as a way to feel appreciated by others. The Galaxy S21 has the power to up their game, but why tell them what we can show them? We’ll reveal how consumer’s creative ideas can become reality when powered by the new Galaxy devices.

The Solution

An eye-catching, electric, and highly visual campaign that explores what happens “Behind The Post” – that is, how creators and creatives get incredible shots with their Samsung devices.

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The Results


social engagement rate on Bustle native feature



views across Instagram videos



above norm for brand lift in affinity (Nielsen Study)