Drive awareness of new Samsung wearable devices.
Position the Samsung Galaxy Watch 4 as a luxury item by featuring inspirational creatives in their everyday environments; spark curiosity in consumers with an eye-catching content execution.
We activated top-tier talent – perfectly aligned with consumer passions of fashion and sports – to share a slice of their daily life as enhanced by the Samsung Galaxy Watch 4. Stylized, artful videos were seeded across a TikTok, YouTube and Instagram to the tune of over 1.6 million video views and over 6,500 clicks driving to Samsung’s site.
@inputmag custom IG video engagement rate
Input TikTok engagement rate
@wmag custom Instagram video completion rate
of Nielsen Brand Study respondents gave branded content a rating of “Excellent” or “Very Good