Loewe
The Ask
Loewe came for the W lens on its surrealist fall/winter 2022 collection while leveraging emerging talent. With awareness as the primary KPI, custom content on-site and on TikTok would place the collection top of mind for this primed-to-shop luxury audience.
The Insight
Leveling up the 2021 Loewe x W content, this iteration would lean into a narrative-driven TikTok and custom photo content that lives in the same visual world. Hybrid actress/comedian talent lends a playfulness to the whimsical collection, while leaning into W’s POV on need-to-know names in the entertainment space.
The Solution
W partnered with emerging actress and comedian Patti Harrison (I Think You should Leave, Shrill) to create a custom-shot feature and corresponding TikTok for distribution on W’s handles and Harrison’s O&O.
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Consistent visuals across the suite of assets leaned into tasteful surrealism, playful whimsy, and talent’s irreverent personality. Loewe’s collection was positioned as art-meets-fashion for savvy fall fashion shoppers and tastemakers.
The Results
1.4MM+
@wmag TikTok Impressions with 6% ER
14%
ER on Patty Harrison IG Post
10%
ER on Patty Harrison TikTok
