Dior Cruise
The Ask
Build awareness amongst a fashion-passionate audience around Dior's new Vibe bag and the cruise collection.
The Insight
Aligning with luxury-inclined readers on W, we teamed up with emerging creative talent, Nesta Cooper, to capture a series of photo assets that lived in an on-site feature. Through these elevated, custom-shot images and an exclusive interview with talent, we spoke to W readers in an organic way and positioned Dior's latest bag as an insider-approved accessory.
The Solution
Inspired by the rich history, timeless elegance, and innovative playfulness of Dior’s Vibe handbag collection, BDG teamed up with actress Nesta Cooper to produce a custom shot premium editorial feature, social promotion and email distribution. These campaign elements were designed to place the spotlight on Dior as the go-to brand for carefully crafted, high-end handbags.
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The Results
surpassing benchmark by
1.2x
38.25%
open rate on W Editorial Email
146,555
Media impressions
