Dior Cruise 2022

The Ask

Dior came to W to build awareness and excitement among a fashion-savvy audience for Dior's new Vibe bag and 2022 cruise collection.

The Insight

Aligning with luxury-inclined readers on W, BDG Studios partnered with rising star Nesta Cooper for a custom-shot feature to live on-site and on social. Through these images and an exclusive interview with talent, W spoke to readers in an organic way and positioned Dior's new Vibe bag as an insider-approved accessory.

The Solution

Inspired by the rich history, elegance, and innovative playfulness of Dior’s 2022 cruise collection, BDG Studios partnered with actress Nesta Cooper for a custom-shot feature, social promotion, and dedicated email distribution. These program elements were optimized to spotlight Dior as a seasonal essential among W's discerning audience.

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The Results

surpassing benchmark by

1.2x

‏‏‎

38.25%

open rate on W Editorial Email

‏‏‎

146,555

Media impressions