European Wax Center
Connect with multicultural GenZennials who are not aware of EWC’s services and product offerings.
A BDG Study revealed that 80% of GenZennial women intend to practice self-care regularly, and more than half of that demographic prioritize skin care as part of that ritual.
To lean into self-love, self-care, and skin-care messaging, we tapped Latinx actress Ilia Isorelýs Paulino to share her beauty journey in a BDG-produced video and feature on Bustle that plugged EWC as the go-to waxing destination. Additionally, we created influencer-shot TikToks, shoppable articles across our lifestyle brands, newsletters, and an immersive activation at ZOEasis during Coachella for a true 360 content approach.