The Ask
Engage with new audiences that align with e.l.f.’s sports initiatives.
e.l.f. Cosmetics: Women in Sports
Engage with new audiences that align with e.l.f.’s sports initiatives.
Women’s sports are becoming increasingly mainstream—with new leagues, larger investments, and intensified fandom. More representation outside of athletics is also contributing to the growing interest.
The Solution
We profiled three women athletes for Bustle’s editorial Women in Sports issue, which e.l.f. exclusively sponsored. These profiles included self-shot imagery, product alignment, plus designed elements to tie everything together. Our athletes shared their partnership with e.l.f. & BDG on Instagram, and we repurposed all assets for shoppable Instagram Collection ads and emails across our lifestyle brands. The campaign positioned e.l.f. as a champion of the women’s sports industry.
The Results
Social impressions on Sarah Gorden’s feature
Social clicks on Brooke Raboutou’s feature
CTR on Bustle IG Collection Ad featuring Sarah Gorden (45% benchmark)
