Ulta Beauty: Black-Owned Brands

The Ask

Drive awareness of Ulta Beauty’s robust selection of Black-owned and founded beauty brands.

The Insight

More than 79% of US beauty shoppers want to see racial diversity, unedited images, and people of all gender identities.

The Solution

To spotlight the often underrepresented Black-founded beauty brands, we produced a custom shoot on Bustle where we used exclusively Black-owned and founded products at Ulta Beauty. To ensure a cohesive and authentic approach, we assembled a crew of Black creatives — including models, a wardrobe stylist, makeup artist, hair stylists, photographer, and an award-winning writer — to bring the story to life. Incorporating the stylists' quotes from set added additional credibility to the story.

Read More

1 / 3