e.l.f. Cosmetics: Putty Primer

The Ask

Generate awareness and conversions among Gen Z and millennials for e.l.f.’s newest product launch, the C-Bright Putty Primer.

The Insight

Custom-shot premium features with a clear angle have proven time and again as one of our most successful conversion-driving products at BDG.

The Solution

To excite readers about e.l.f.’s new C-Bright Putty Primer, we produced a vibrant still-life shoot to visually enhance the article and add an extra layer of interest. Alongside colorful props and backdrops, fun photo motion, and enticing copy, we got readers excited about the new product launch, and ultimately inspired them to purchase.

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The Results


engagement rate, 7.8x higher than benchmark



total product clicks