WoodWick
The Ask
Create brand engagement with fashion-conscious millennial women.
The Insight
WoodWick’s demographic is motivated by being ahead of trends. We’ll provide inspiration by setting an aspirational scene, placing WoodWick in stylish homes belonging to women this demographic seeks to emulate.
The Solution
A curated array of influencers invited consumers into their homes via custom-shot features and social executions. We provided inspiration for styling one’s home with WoodWick at the center, showing how scent can effortlessly transform a space.
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The Results
18M+
Total media impressions
3.77%
Engagement rate, Bustle article
7.82%
Social CTR, TZR article
