The Ask
Raise awareness of The North Face’s new XPLR Pass loyalty program.
The North Face
Raise awareness of The North Face’s new XPLR Pass loyalty program.
Inspire exploration in Gen Z and millennial women by spotlighting an individual’s own journey to uncover wanderlust for the great outdoors.
The Solution
Travel blogger Talaya George stars in a visually-striking campaign across Bustle channels. Social content meets readers on the most exciting platforms for travel inspiration.
On-site executions allow for the opportunity to dig deeper into George’s story, providing content that’s both relatable and aspirational for millennials on a mission to see the world.
The Results
Total Media Impressions
Social ER on Bustle Native Article
to agree that the brand has fashionable footwear, is high-quality, & is something they’d be proud to wear (Source: Nielsen Content Effectiveness Study, 2021)