The North Face

The Ask

Raise awareness of The North Face’s new XPLR Pass loyalty program.

The Insight

Inspire exploration in Gen Z and millennial women by spotlighting an individual’s own journey to uncover wanderlust for the great outdoors.

The Solution

Travel blogger Talaya George stars in a visually-striking campaign across Bustle channels. Social content meets readers on the most exciting platforms for travel inspiration.

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On-site executions allow for the opportunity to dig deeper into George’s story, providing content that’s both relatable and aspirational for millennials on a mission to see the world.

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The Results


Total Media Impressions



Social ER on Bustle Native Article


Readers more likely

to agree that the brand has fashionable footwear, is high-quality, & is something they’d be proud to wear (Source: Nielsen Content Effectiveness Study, 2021)