The Ask

Leverage proven ROI-driving tactics to re-engage and establish a connection with the core Walmart target consumer, inspiring them with trend-forward shopping guides across fashion, beauty, home, and patio.

The Insight

Lower-funnel tactics like shoppable articles, dedicated emails, and IG Collection ads reach TZR and Bustle’s readership at the exact right point in their purchase journey. From our affiliate partnership with Walmart, we knew that content focused on achieving trends or “refreshing” one’s home on a budget would reliably drive clicks and sales among BDG’s millennial readership.

The Solution

We delivered on Walmart’s goals via turnkey revenue-driving formats that leaned into both timely trends (“cottagecore,” tie-dye) and perennial favorites (affordable beauty). Our shoppable content leveraged Walmart’s existing assets with a touch of bespoke design, elevating the aesthetic for BDG’s style-savvy readers.

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12 Decor Finds That'll Help You Create The Dreamiest Patio Space

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13 Fresh Spring Beauty Finds We Can't Wait To Try

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13 Cottagecore Home Decor Pieces You Won't Believe Are From Walmart

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The Results


direct sales across all placements



average time spent on shoppable features



products in terms of clicks had higher price points, showcasing high reader interest in home and patio decor