The Ask
Educate parents of kids with ADHD and Gen Z and millennials with ADHD about Vyvanse, a prescription medicine used for ADHD treatment.
Vyvanse
Educate parents of kids with ADHD and Gen Z and millennials with ADHD about Vyvanse, a prescription medicine used for ADHD treatment.
BDG reaches 60% of all parents in the US and 2 million BDG readers suffer from ADHD. Given this insight, we knew we were the perfect publishing partner for Vyvanse and had the tools to reach their intended audience.
The Solution
Through service-style articles on Bustle, Scary Mommy, and Inverse, we provided readers with helpful tips for managing ADHD symptoms and encouraged readers to ask their doctors about Vyvanse. We also took a personal storytelling approach by having real people with ADHD share their journey and treatment plan via custom videos.
