Educate parents of kids with ADHD and Gen Z and millennials with ADHD about Vyvanse, a prescription medicine used for ADHD treatment.
BDG reaches 60% of all parents in the US and 2 million BDG readers suffer from ADHD. Given this insight, we knew we were the perfect publishing partner for Vyvanse and had the tools to reach their intended audience.
Through service-style articles on Bustle, Scary Mommy, and Inverse, we provided readers with helpful tips for managing ADHD symptoms and encouraged readers to ask their doctors about Vyvanse. We also took a personal storytelling approach by having real people with ADHD share their journey and treatment plan via custom videos.