Visa E-Commerce

The Ask

Increase Visa’s brand perception and purchase intent for online shoppers by showcasing how it safely, securely, and easily connects people to their passions in the marketplace.

The Insight

Consumers are turning to e-commerce more frequently post-pandemic, and both publishers and retailers are looking for more immersive ways to create shopping experiences through digital platforms.

The Solution

Timed to the beginning of fall shopping season, The Zoe Report hosted our first-ever live shopping event, powered by Visa. Featuring a dynamic influencer host, trusted TZR fashion and beauty editors, and stylish product recommendations, our 45-minute livestream broke down the biggest fall trends worth shopping, with natural Visa brand messaging integration throughout. The event was accompanied by shoppable articles, dedicated newsletters, and a robust social promotion strategy — all of which positioned Visa as a network working for everyone.

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The TZR Fall Shop Is Filled With Our Editors' Favorite Picks

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The Best Trending Pieces TZR's Fashion Director Is Loving For Fall

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TZR's Faith Xue Is Sharing Her Favorite Beauty & Wellness Products For Fall

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The Results


live stream impressions



total article views



total media unit impressions



of campaign checkouts occurred during live stream