Timed to the beginning of fall shopping season, The Zoe Report hosted our first-ever live shopping event, powered by Visa. Featuring a dynamic influencer host, trusted TZR fashion and beauty editors, and stylish product recommendations, our 45-minute livestream broke down the biggest fall trends worth shopping, with natural Visa brand messaging integration throughout. The event was accompanied by shoppable articles, dedicated newsletters, and a robust social promotion strategy — all of which positioned Visa as a network working for everyone.