The Ask
Build brand awareness and inspire our diverse audience to add Valentino Beauty to its curated, coveted beauty collection.
Valentino Beauty
Build brand awareness and inspire our diverse audience to add Valentino Beauty to its curated, coveted beauty collection.
Our audience trusts and relies on experts in the beauty industry for its product recommendations. That’s why we tapped Valentino Beauty’s global makeup artist, BDG’s beauty editor, and beauty TikTokers to spotlight Valentino Beauty both on site and on social media.
The Solution
BDG & Valentino Beauty joined forces to create a dynamic, year-long content program that met consumers on their road to product discovery. Beautiful custom-shot, shoppable features, influencer TikTok videos, dynamic card stories, IG collection ads, and engaging newsletters motivated audiences to add Valentino Beauty to their curated, coveted beauty repertoire.
The Results
bonus views on TZR premium feature
clicks on TZR beauty dedicated email
TZR TikTok video views
