Disney: Cruella

The Ask

Raise awareness for the upcoming theatrical and Disney+ streaming release of Cruella.

The Insight

We’ll seize the opportunity to tap into the fabulous, fashionable side of this film by leveraging BDG’s relationship with celebrity stylist and TZR founder Rachel Zoe.

The Solution

Rachel Zoe lends style perspective to Cruella’s wardrobe and shares how readers can channel the iconic diva in eye-catching custom content and social executions across The Zoe Report’s platforms.

Read The Feature

1 / 3

The Results

2MM+

Total Media Impressions

MOST READ

Piece of Branded Content in Q2 2021 (Pressboard)

‏‏

2.1%

Social Engagement Rate on TZR IG Video