The Ask
Raise awareness for the upcoming theatrical and Disney+ streaming release of Cruella.
Disney: Cruella
Raise awareness for the upcoming theatrical and Disney+ streaming release of Cruella.
We’ll seize the opportunity to tap into the fabulous, fashionable side of this film by leveraging BDG’s relationship with celebrity stylist and TZR founder Rachel Zoe.
The Solution
Rachel Zoe lends style perspective to Cruella’s wardrobe and shares how readers can channel the iconic diva in eye-catching custom content and social executions across The Zoe Report’s platforms.
The Results
Total media impressions
Piece of branded content in Q2 2021 (Pressboard)
Social engagement rate, TZR IG video
