Netflix: The Jonas Family Roast

The Ask

Drive tune-in for upcoming Netflix special The Jonas Family Roast.

The Insight

Bustle’s followers are entertainment-obsessed – always on the lookout for new things to watch and motivated to stay in the know.

The Solution

Leveraged our following and insights as the #1 lifestyle publisher on TikTok to craft a perfectly primed TikTok & IG Reel teasing the special. Resident Jonas fan and Branded Entertainment Editor Hannah Chambers revealed some of the special’s most intriguing moments.

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The Results

3.2M+

Total Impressions

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34K

Social Actions on TikTok

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