HBO Max: Gossip Girl

The Ask

Drive tune-in for the new Gossip Girl on HBO Max with both existing fans and new audiences.

The Insight

Social platforms are the perfect place to seed excitement for an upcoming premiere. As the #1 lifestyle publisher on TikTok, BDG aimed to leverage trending formats to capture this audience’s attention.

The Solution

Handpicked TikTok talent led teasers for the show, leaning into pillars like fashion, comedy and pop culture. Highly designed, visually dynamic Instagram posts engaged entertainment fans on Instagram – all reflecting the blend of nostalgia and cutting-edge culture that is so unique to this series.

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@ViennaSkye on TikTok

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@Sarah.Daisyy on TikTok

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@RachelZoe On Instagram

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@NylonMag On Instagram

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The Results


Total Campaign Views/Impressions on Content



Total views on the 3x videos across TikTok & IG Reels