The North Face
Raise awareness of The North Face’s new XPLR Pass loyalty program.
Inspire exploration in Gen Z and millennial women by spotlighting an individual’s own journey to uncover wanderlust for the great outdoors.
Travel blogger Talaya George stars in a visually-striking campaign across Bustle channels. Social content meets readers on the most exciting platforms for travel inspiration, while on-site executions allow for the opportunity to dig deeper into George’s story, providing content that’s both relatable and aspirational for millennials on a mission to see the world.
Total Media Impressions
Social ER on Bustle Native Article
to agree that the brand has fashionable footwear, is high-quality, & is something they’d be proud to wear (Source: Nielsen Content Effectiveness Study, 2021)