Sephora Men’s Fragrance

The Ask

Inspire our audience to turn to Sephora as the premiere retailer for the most luxurious L'Oréal Multibrand men’s fragrances for Father’s Day.

The Insight

Millennial and Gen Z shoppers are influenced by strong storytelling, elevated imagery, and social video. We harnessed the influence of all three to gain excitement around the men’s fragrance lineup at Sephora.

The Solution

We aligned relatable father-figure archetypes to various high-end fragrances through strategic, custom content across Bustle’s on-site and social channels. This approach included a custom-shot, shoppable feature, IG collection ad, and ASMR-style TikTok video to drive awareness and encourage purchase.

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Scents Dad Will Love

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The Results

1.3M

Total content views

68%

Bustle premium feature average scroll depth

696K

Bustle TikTok video views