Samsung Wearables

The Ask

Drive awareness of new Samsung wearable devices.

The Insight

Position the Samsung Galaxy Watch 4 as a luxury item by featuring inspirational creatives in their everyday environments; spark curiosity in consumers with an eye-catching content execution.

The Solution

We activated top-tier talent – perfectly aligned with consumer passions of fashion and sports – to share a slice of their daily life as enhanced by the Samsung Galaxy Watch 4. Stylized, artful videos were seeded across a TikTok, YouTube and Instagram to the tune of over 1.6 million video views and over 6,500 clicks driving to Samsung’s site.

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W | Spending Time With Luka Sabbat

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Bustle | Renee Montgomery Says It’s Time For a Change In Women’s Sports

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Input | Find Your Style In 3 Easy Steps With Luka Sabbat

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Inverse | How To Get Motivated (According To A Basketball Boss)

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@ReneeMontgomery on Instagram

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The Results

2.74%

@inputmag custom IG video engagement rate

‏‏‎

10.54%

Input TikTok engagement rate

‏‏‎

17.7%

@wmag custom Instagram video completion rate

‏‏‎

70%

of Nielsen Brand Study respondents gave branded content a rating of “Excellent” or “Very Good