Samsung Galaxy
Inspire savvy and self-expressive Gen Zs to make the Samsung Galaxy Z Flip4 phone part of their lifestyle.
Gen Z has an unprecedented desire to document, explore, and share who they are — and they need a device that can enhance their creativity.
BDG collaborated with singer-songwriter Blu DeTiger to document “the movie of her life” using the Samsung Galaxy Z Flip4. Through a robust social video series and custom-shot card stories, we showed how the phone’s capabilities complement (and keep up with) the next generation of creative talent.
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The program culminated in an activation at NYLON House, Miami Art Week’s most exclusive party. Samsung Galaxy immersed guests, including Blu DeTiger, in an AR experience inspired by the Galaxy Z Flip4, complete with a larger-than-life robot arm. Within this AR world, guests explored and captured content, bringing to life an imaginative, surreal world.
The Results
total campaign impressions
increase in recommendation intent*
increase in affinity*
avg. engagement time with NYLON House activation
*Nielsen Branded Content Study