Inspire savvy and self-expressive Gen Zs to make the Samsung Galaxy Z Flip4 phone part of their lifestyle.
Gen Z has an unprecedented desire to document, explore, and share who they are — and they need a device that can enhance their creativity.
BDG collaborated with singer-songwriter Blu DeTiger to document “the movie of her life” using the Samsung Galaxy Z Flip4. Through a robust social video series and custom-shot card stories, we showed how the phone’s capabilities complement (and keep up with) the next generation of creative talent.
The program culminated in an activation at NYLON House, Miami Art Week’s most exclusive party. Samsung Galaxy immersed guests, including Blu DeTiger, in an AR experience inspired by the Galaxy Z Flip4, complete with a larger-than-life robot arm. Within this AR world, guests explored and captured content, bringing to life an imaginative, surreal world.
total campaign impressions
increase in recommendation intent*
increase in affinity*
avg. engagement time with NYLON House activation
*Nielsen Branded Content Study