P&G Oral-B Kids

The Ask

Drive awareness of how Crest + Oral-B are partnering to help conquer cavities with a focus on advanced cavity protection.

The Insight

Getting kids to fight cavities can feel like a daily battle. 50% of our audience report they have difficulty getting their kids to brush their teeth. 79% of parents say they have a hard time getting their kids to brush for the recommended amount of time.

The Solution

Comprised of custom TikTok executions, fun and educational native content, and strategic social touchpoints, Superhero Smiles inspired parents and kids everywhere to be their own superheroes when it comes to taking care of their teeth.

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The Secret To Getting Your Kids To Brush Their Teeth

The Tired Mom's Guide To Teaching Your Kids About Dental Hygiene

Things in My Kids' Bathroom That Just Make Sense

The Results


total media impressions



social ER on Romper premium feature



Scary Mommy TikTok video views