IT Cosmetics

The Ask

Drive awareness of IT Cosmetics’ new CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 and align the product with credible voices.

The Insight

Our beauty-obsessed audience is influenced by authentic testimonials from creators and editors, and members engage strongly with on-site storytelling and social videos.

The Solution

Leveraging diverse, influential editors and contributors, we created immersive content that allowed us to highlight IT Cosmetics’ new CC+ Nude Glow via beautiful custom photography and video. Each piece of content specifically showcased the product in action, focusing on the before-and-after results, which ultimately helped drive awareness and sales.

1 / 3

New CC+ Nude Glow

Watch →

3 People React To Their Glowing Before-And-After Photos Featuring This New CC Cream

Read More →

My Latest No Makeup, Makeup Obsession

Watch →

Watch →

Watch →

Watch →

The Results

41.7K

Total clicks

1.2M

TikTok views

61%

TZR premium feature average scroll depth