GM Rewards Card

The Ask

Spark interest in the My GM Rewards Card by leaning into its core message of gratitude—much like people show appreciation for one another, GM shows appreciation for its drivers with a Rewards Card that offers insider benefits.

The Insight

The brand’s themes of appreciation and gratitude translated well to emotionally engaging storytelling about family bonds.

The Solution

We tapped NFL athlete Golden Tate and his family to star in custom videos recreating Mom and Dad’s first date and showing off Dad’s best day ever. We leveraged this content in on-site articles about showing appreciation and planning a #couplegoals vacation, all of which highlighted features of the My GM Rewards Card.

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Watch Elise Tate Surprise Hubby Golden With A Family Field Day

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Watch Pro Athlete Golden Tate Show His Wife Appreciation By Recreating Their First Date

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Original Ways To Show More Appreciation In Everyday Life

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How To Plan Your Dream #CoupleGoals Vacation With The My GM Rewards Card™

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The Results


Card story impressions



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